Myntra Pilots Fast Delivery - The Future of E - Commerce

Myntra's pilots 60 minutes delivery was handled with success in Delhi and Bangalore, thereby giving a glimpse into the future of e-commerce industry and how they are going to enhance customer's experience. With its fast and quick delivery Myntra is wishing to reduce the gap between online and offline shopping. Speaking about the project Ganesh Subramaniam, Head – New Initiatives, at Myntra said that they wish to provide unbelievable fashion shopping experience and to try it out they launched a pilot last week and they were able to deliver in sheer 58 minutes in Bangalore and Delhi, which was an experience unmatched anywhere in the world. Vikram Bhat, VP, Product Management, takes viewers on a tour of Myntra’s fulfillment centre in Bangalore that socks more than 100,000 items and almost 10,000 orders are fulfilled daily. One hour delivery was made possible through extensive process re-engineering and investments in warehouse automation. The homegrown fulfillment systems of Myntra are built on Java Text Stack and Queuing infrastructure. Like if a customer orders are sent to the warehouse in real-time, the system then prioritizes these orders based on optimized pick paths and dynamically sends pick instructions to pickers based on location proximity. Customers who received their merchandise within an hour of placing their order express their happiness at receiving their order so quick and customers are clearly impressed with Myntra. Taking this wow experience a little further,