How Prada Became The Hottest Brand In The World | Milan Fashion Week A/W 24 Live Panel Discussion

In 2023 the Lyst Index named Prada the hottest brand in the world. So, how did it get there? From their celebrity ambassadors to how to reinvent their archive, there are no shortage of reasons why the Italian brand has taken the top spot. Fashion features editor Joshua Graham hosts a panel discussion on Prada A/W 24 womenswear with guests Daniel Peters, Daniel Face, Cecilia Mezzi and Sarah Faisal, to break down what makes Prada so hot right now. Visit SHOWstudio: http://showstudio.com/​ Explore our channel: Instagram: https://www.instagram.com/showstudio Twitter: https://twitter.com/SHOWstudio Facebook: https://www.facebook.com/SHOWstudio Shop our selection of art and books: https://shop.showstudio.com/​ #fashion #lfw #fashionweek #panels #prada #womenswear #shows