Secret Weapons for Perfect Platinum Blondes

There’s nothing more “uplifting” and glam than perfect platinum-blonde hair color – shiny, chic, and eternally feminine. And with Joico International Guest Artist, Cherry Petenbrink’s secret-weapon technique, you’ll never compromise the health of delicate double-processed hair. Using Defy Damage Pro Series and Blonde Life Quick Tones, Cherry nails a luscious Level 9/10 champagne shade that’s strong, healthy, and lifted to new heights. Watch and learn how you can: • Master quick, impactful techniques to ensure even, flawless results for all of your Double Process Blondes • Incorporate versatile contrast balayage techniques that can be customized to modernize your double-process blondes • Learn how to tone and process for all types of blonde results in 5 minutes