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A Former Rolex AD Manager Watched These Viral Rolex Reels. Here's What He Actually Thinks.

Jun 15, 2026 · 24.7K views

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DescriptionA former Rolex authorised dealer store manager sits down with us to react to the most viral Rolex-related Instagram Reels on the internet right now — waitlist chaos, AD leverage, women ranking men's Rolexes on the street, flex content, and more. Follow Justin Here: https://www.hot-horology.com Justin spent years manaMore
A former Rolex authorised dealer store manager sits down with us to react to the most viral Rolex-related Instagram Reels on the internet right now — waitlist chaos, AD leverage, women ranking men's Rolexes on the street, flex content, and more. Follow Justin Here: https://www.hot-horology.com Justin spent years managing a Rolex boutique. He's seen the waitlist culture from the inside. We watch it play out on social media — and he tells us what's actually true, what's exaggerated, and what the AD world really looks like behind the closed display case. If you've ever wondered whether the Rolex waitlist is real, whether you actually need to build a "relationship" with an AD, or what store staff really think about all of this — this one's for you. Q&A link “We Had Watches in the Safe…” Ex Rolex Manager Exposes the Truth https://youtu.be/2-k6Po41uCs ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⏱ CHAPTERS 00:00 Introduction 00:47 adammichaeljewelers 02:19 Nico Leonard van der Horst 06:27 Calum Best 10:05 Scott Adam Lancaster 12:39 Hora Watches Ltd 15:35 Tania Merida 20:00 CJ – Colebys Jewellers 21:20 Rick Antoni Constantinou 25:00 That Josh James Show 27:09 Justin | JZO Club 30:02 @moretraxnyc 32:54 Hunter Nelson 33:52 Ryan Pineda 35:02 The Art of Time Nico Leonard van der Horst – https://www.instagram.com/reel/DZcXF-CBGSt/ Calum Best – https://www.instagram.com/reel/DZCns18xYuq/ Scott Adam Lancaster – https://www.instagram.com/reel/DPMJygcE0R5/ Hora Watches Ltd – https:/

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