Akris Alice Bag – An Homage to an Icon

In 1922, at just 26 years old, Alice Kriemler-Schoch found the courage to open her own apron atelier – decades before women were granted the right to vote in Switzerland and at a time when few dared to pursue independence. A farmer’s daughter with a sharp eye and entrepreneurial spirit, she laid the foundation for what remains the heart of Akris to this day. Structure and grace, clean lines and soft sculpture, come together in the Alice bag – named after Akris’s founder. “A bag of stark simplicity that holds a quiet power within – that was Alice, my grandmother. She was strong – yet humble – knowing exactly who she was, never needing to declare it. This bag belongs to her: it commands the room without ever being vocal. Seeing it in motion reminds me of her morning ritual – tying on her apron as she prepared for the day. But now she’s stepping out into the city – in her coat, her jacket, or her dress – with quiet confidence and a subtle whiff of sophistication.” – Albert Kriemler, Akris Creative Director #Akris #AkrisAlice