The Debrief: Unpacking Alexander Wang’s Rise, Fall and Attempted Return | The Business of Fashion

BoF’s Lauren Sherman and Matthew Schneier, senior writer at New York Magazine and The Cut, discuss the former star designer’s attempted industry re-entry following a slew of sexual assault allegations. Follow The Debrief wherever you get your podcasts. Background: Following a flurry of sexual assault allegations — which some thought would wipe him from fashion forever — Alexander Wang is attempting a return to fashion. After dressing celebrities including Rihanna and Julia Fox, and honing his business strategy in China, the designer staged a runway show in Los Angeles historic Chinatown — his first live event in more than three years. But his plans were thwarted when swarms of consumers rejected the idea of any kind of Alexander Wang comeback following the fashion show — making it clear that his return to fashion is in no way guaranteed. Will consumers buy into a revived Alexander Wang? “It's up to the public to decide whether they are still interested in what he has to say and whether whatever issues they may have with him personally impact their interest in hearing it,” said Matthew Schneier, senior writer at New York Magazine and The Cut. Key Insights: - The rise of the Alexander Wang brand was fueled by Wang’s energetic, party-forward image. - Even before publicly facing allegations of groping, non-consensual touching and druggings — the relevance of Wang’s brand was beginning to fade amid market shifts including the rise of luxury streetwear labels like Off