Selfridges Lifts

These original lifts from famous London department store Selfridges are one of the star objects on display at the Museum of London. The lifts were originally installed at Selfridges in 1928, just in time for the 20th anniversary of the store opening and were the epitome of Art Deco glamour. Selfridges first opened in 1909, it introduced the new concept of 'shopping for pleasure' thanks to American businessman Harry Gordon Selfridge who brought this concept to London. Such was the popularity of the store that it was estimated in the 1950s the lift doors opened 20,000 times everyday! There are two lifts on display; the one on the right has its door shut, so you can see the incredible iron work depicting the signs of the Zodiac by the Birmingham Guild. Last chance to visit Museum of London is closing the doors of its London Wall site in December 2022 and will open a brand new museum at West Smithfield in 2025. So don't miss your last chance to visit the historic London Wall site and view the collections before it's too late! https://www.museumoflondon.org.uk/museum-london/whats-on/last-chance-visit 10 collections objects you should see before the site closes https://youtube.com/playlist?list=PLcUgvdvJPCKcm4OhWwN4KNoOEgCC-6m9U *Additional images courtesy of Alamy