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Highlights from #WGSNhangout: digital innovation & fashion week
DescriptionWe spoke with Sheena Sauvaire, CMO of Topshop; Clara Mercer, head of marketing at the British Fashion Council; and Rachel Arthur, senior editor of digital at WGSN about all things digital during fashion week. The discussion explored everything from tech innovation, to the fundamental role of social for brand developmenMore
We spoke with Sheena Sauvaire, CMO of Topshop; Clara Mercer, head of marketing at the British Fashion Council; and Rachel Arthur, senior editor of digital at WGSN about all things digital during fashion week. The discussion explored everything from tech innovation, to the fundamental role of social for brand development and e-commerce evolution. Here are just some of the highlights.
Check out the full hangout here: http://bit.ly/1xx8eRo
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