039 Joey Zwillinger - The co-founders of Allbirds, the Sustainable Sneaker Brand

When I began to do some research on Joey Zwillinger, the co-founder of the sustainable footwear brand Allbirds, it was hard not to notice the pull quote from Time magazine on the company’s website that referred to its Merino wool sneakers as “the world’s most comfortable shoe”, or when Refinery 29 said “we won’t blame you if never wear any other shoe ever again”. Clearly, the brand that Zwillinger, a biotech engineer, created with Tim Brown, a former football player from New Zealand, has fans, including the likes of Leonardo DiCaprio who invested early in the company – raising 2.7 million dollars in seed funding before it officially launched in 2016. Since then, Allbirds has become a shining example of sustainable style at its finest . The breathable temperature-regulating wool used to make the company’s signature sneakers uses 60% less energy than a typical sneaker. But, the brands sustainable initiatives do not stop there –It turned to recycled plastic bottles to craft the shoe’s laces. Allbirds came up with a brand new material that they call SweetFoam, which is an eco-friendly alternative to the traditional petroleum-based shoe soles, made from sugarcane off shoots. The company’s revolutionary material is an open-source technology so that other brands can also take advantage of the carbon negative material. Oh, and even the shoe boxes the Allbirds footwear comes in are made from 90% recycled cardboard. Currently, the company, which reportedly is now a $1.4 billion do