050 Jens Grede - The Man Shaping SKIMS Future

The world is starting to get back to work which means many women are turning to shapewear brands to help counteract the last few months of comfort food consumption. So I thought this would be a perfect time to chat with Jens Grede. Jens is the partner and board director of Kim Kardashian West’s shapewear brand SKIMS. And this Sweden native is a savvy fashion executive whose eclectic career path has given him quite a unique and clear-eyed perspective on the industry. After a stint working at the interior design magazine Wallpaper* at the start of his career, at the tender age of 25, Jens decided to start Saturday, a London-based creative agency. He launched it in 2003 with his business partner Eric Torstensson. The organization quickly grew to include a stable of companies focused on everything from brand management, public relations, and art direction to talent brokering, e-commerce, and publishing - in the form of the highly respected Industrie magazine. Later renamed Saturday Group, with offices in the four fashion capitals, the business eventually also dove into the apparel side of fashion when, in 2012, it debuted the well regarded California lifestyle brand FRAME.Today, along with his duties as co-executive chairmen and co-executive creative director of FRAME, Jens also has taken up the task of scaling the shapewear phenomenon that is SKIMS. The brainchild of Kim Kardashian West, the company has seen exponential growth since its launch in September of 2019. Its inclusiv