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From Performance to Culture: Sportswear's New Field of Play

LaunchmetricsIndustryWatch on YouTube

Oct 8, 2026 · 17 views

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Katherine KnightExecutiveMike SykesJournalist

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Join BoF's Mike Sykes with Launchmetrics VP Katherine Knight for a conversation unpacking what's really changing sportswear right now. From cultural moments to shifting brand loyalty, join them as they explore why some brand performance wanes while others break through, and understand why cultural relevance is the key More
Join BoF's Mike Sykes with Launchmetrics VP Katherine Knight for a conversation unpacking what's really changing sportswear right now. From cultural moments to shifting brand loyalty, join them as they explore why some brand performance wanes while others break through, and understand why cultural relevance is the key unlocking what sportswear brands need to get right.

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