How K-pop is changing masculinity feat. Suho, Jooheon, Taehyun and more

For the latest episode of Define Beauty, Seoul-based music video director Dee Shin reached out over FaceTime to members of the biggest K-pop groups around to discover how the entertainment industry is rethinking the aesthetics surrounding traditional masculinity. Commanding over 16 million Instagram followers between them, #Suho (Exo), #Joohoney (Monsta X), #HyunsikLim (BtoB), #TaehyunNam (South Club) and singer-songwriter #JeongSewoon discuss both the liberalization and commodification of the male beauty industry. Continue reading: https://bit.ly/2kMBxmp _______________________________________ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Curated stories on Tumblr: http://bit.ly/tumblr-nowness Inspiration on Pinterest: http://bit.ly/pinterest-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness Subscribe on Dailymotion: http://www.dailymotion.com/nowness Follow NOWNESS on Google+: http://bit.ly/google-nowness