Loro Piana at the International Concours of Elegance St.Moritz 2026

Watch Loro Piana deepen its heritage in classic cars at The International Concours of Elegance St. Moritz. From 30th to 31st January, the Maison returns to The International Concours of Elegance St. Moritz, a legendary contest taking place on the frozen lake of St. Moritz. Marking the House’s third year at the iconic competition, its presence reinforces its long-standing fascination and ties with the world of classic cars in a fusion of elegant design, mechanical excellence, and savoir-vivre. The event transforms the traditional concours format into a dynamic ice exhibition that captivates collectors, designers, and enthusiasts from around the world, celebrating beauty and innovation. Loro Piana has curated a dedicated capsule, featuring exclusive iterations of the Roadster jacket and only found at the St. Moritz boutique, to celebrate the concours. #LoroPiana