Tom and Ruth Chapman of MATCHESFASHION.COM on The Changing Nature of Retail | In Fashion

Tom and Ruth Chapman of MATCHESFASHION.COM describe their role in the retail market as one that makes the digital more physical, and the physical more digital. From their original brick-and-mortar store to the importance of knowing the customer, the duo share on what it takes to have built an online shopping empire. Interviewed by SHOWstudio’s editor Lou Stoppard on 8 October 2014 for SHOWstudio's In Fashion series. In Fashion is the SHOWstudio interview series profiling the individuals shaping the ever-changing landscape of contemporary fashion. https://www.showstudio.com/projects/in_fashion Listen to the full conversation on the In Fashion podcast: https://podcasts.apple.com/gb/podcast/in-fashion/id1828171048 https://open.spotify.com/show/52vjM15G4HPaV4Sxw5bium?si=VF_keOQ3TZ2KQHo3pHdvFA Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: https://www.sho