They Built A Watch With Every Zwift Easter Egg Hidden In The Dial | Bravur X Zwift

I sat down with Magnus and Johan — the two founders of Swedish watchmaker Bravur — on launch day for one of the most interesting limited editions of 2025. https://bravurwatches.com/ The Bravur × Zwift is a 37mm piece built around a genuine shared obsession. Both brands grew out of cycling — not as a marketing angle, but as the actual reason these companies exist. Magnus and Johan were racing each other in Sweden in the 1990s. Zwift's co-founder Eric Min was training indoors in New York, missing the feeling of riding with others in Central Park. The watch is what happens when two brands with the same DNA finally find each other. We talk about the design decisions behind the dial — the lava texture, the Tron lume ring referencing Zwift's iconic bike earned at 50,000m of elevation, the feather power-up index, the orange seconds hand — and what it actually means to build a limited edition of 100 pieces with no reissue. If you ride, you'll know every reference on this dial. If you don't, this conversation will make you want to start. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⏱ CHAPTERS 00:00 Introduction 01:20 Who are Bravur? 02:30 The Zwift Meeting 04:20 Design 06:42 SW200-2 Movement 08:50 37mm Case Size 09:59 Strap Options 11:15 Bravur featured in Game? 12:02 Case Design & Finishing 13:34 Leather case 16:16 Where to Buy? ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔗 THE WATCH Bravur × Zwift Limited Edition — 100 pieces Pre-order now at bravurwatches.com EUR 1,395 / GBP 1,095 / USD 1,