Cédric Charbit: "Balenciaga from Hype to Timelessness" | BoFVOICES 2021

Balenciaga's CEO Cédric Charbit sits down with BoF's Imran Amed to discuss Balenciaga's business vision, and how the soon-to-be 103 year old luxury house continues to shape the discourse. It’s been a banner year for Balenciaga, which has roared out of the pandemic, reactivating its legacy in haute couture while forging ahead in digital fashion with a fashion video game of its own and a partnership with the gaming platform Fortnite. “I often say we redefined luxury,” Cedric Charbit, the brand’s chief executive, said. “We became a platform where anything is possible.” Varied activations, from a special episode of The Simpsons to a couture exhibition at the Tank Museum in Shanghai demonstrate the “elasticity” of the brand, a key to its success, said Charbit. Subscribe to BoF’s YouTube channel to never miss a video. Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, B