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Hermès Menswear Is Changing — That’s a Big Deal
DescriptionHermès Menswear Is Changing — That’s a Big Deal When Véronique Nichanian stepped down as Hermès' menswear creative director in 2025, it marked the end of fashion's longest creative reign in modern history - 37 years of building an empire of understated luxury masculinity. Her departure wasn't just a career transition;More
Hermès Menswear Is Changing — That’s a Big Deal
When Véronique Nichanian stepped down as Hermès' menswear creative director in 2025, it marked the end of fashion's longest creative reign in modern history - 37 years of building an empire of understated luxury masculinity. Her departure wasn't just a career transition; it was the conclusion of a legacy that transformed Hermès menswear from a negligible afterthought into a 4.4 billion euro powerhouse representing 28% of the brand's massive revenue. The announcement of her successor, Grace Wales Bonner, sent shockwaves through the industry as the 35-year-old British designer became the first Black woman to head design at a major luxury fashion house.
This unprecedented handover reveals the untold story of how one woman quietly built a menswear dynasty that redefined luxury masculinity for nearly four decades, surpassing even Karl Lagerfeld's legendary tenure at Chanel. From Hermès' humble ready-to-wear beginnings in 1988 to today's billion-dollar menswear empire, Nichanian's influence shaped not just collections but an entire philosophy of understated elegance. Now, as Wales Bonner prepares to inherit this fashion throne, the industry watches to see how a new generation will reimagine one of luxury fashion's most exclusive creative positions in what promises to be the most significant identity transition in modern fashion history.
1. WWD - Hermès Appoints Grace Wales Bonner as New Menswear Creative Director
https://wwd.com
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