BERSHKA | TRENDS GUIDE SS24

BERSHKA presents TRENDS GUIDE SS 24, the first campaign in collaboration with creative director Jamie Reid. The trends of the moment determine that it's not about what you wear, it's about how you wear it and that fashion today is all about style, but also about moods. Based on the most viewed TikTok cores, what was seen on the catwalks and the most celebrated street style outfits, BERSHKA's team of experts chooses the Key Trends for Spring/Summer 2024 in an editorial that will set the tone for the entire season. This campaign also marks the start of a year-long collaboration with Jamie Reid, one of the industry's key creative directors and graphic designers.