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BERSHKA California Kids

Apr 17, 2025 · 67.1K views

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Format
Campaign
Category
Clothing
Houses
Bershka
Designers
Jamie Reid

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DescriptionJamie Reid captures a blend of raw energy and youth culture in his new editorial for BERSHKA. In an editorial story by Jamie Reid, BERSHKA presents a series of candid-style images that orbit between the season’s hottest trends and the late-2000s indie sleaze look. The protagonists are captured through the lens of the More
Jamie Reid captures a blend of raw energy and youth culture in his new editorial for BERSHKA. In an editorial story by Jamie Reid, BERSHKA presents a series of candid-style images that orbit between the season’s hottest trends and the late-2000s indie sleaze look. The protagonists are captured through the lens of the creative director as if they were anonymous icons on Venice Beach or at an art school campus on the West Coast.

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