Napapijri Spring/Summer '19 - Future Positive

This SS19 campaign is set in the sprawling urban playgrounds of the city of Los Angeles. The main concept is a play on the multidimensional realities that new generations experience in their life today. As the Napapijri Tribe unites and goals merge, opportunities for self-empowerment, mind-awakening, and spiritual growth appear unlimited. It is here that the “future positive” vision is represented by a powerful reference of unity and self-expression. In the background, the city sprawls in a vast grid from ocean to the mountains, perfectly representing Napapijri’s transition from outdoor to urban. While providing the Napapijri Tribe with everything it needs, the city doesn’t impose its limits. But instead, it merges with the ever-present horizon. #Napapijri #FuturePositive