Drop Everything! This Glowing Serum Will Keep Hair Color From Fading

Joico Global Brand Storyteller, Olivia Smalley, knows the value of investment hair color; and has a brilliant routine that keeps her own bomb blonde from fading away. Her secret is Joico’s super-charged Colorful Glow Beyond Anti-Fade Serum – an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays. Stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract, it boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling. Apply just a few drops, and color-treated hair comes roaring back to life with a transformative, noticeable glow. Watch Olivia’s instant hair transformation, here: