The Swatch x AP Launch Was a Complete Disaster

livestream: https://youtube.com/live/9hRPG5ycC3s?feature=share Today, we break down what may have been one of the messiest watch releases in recent memory — the new Swatch x AP collaboration. Scatts channel https://www.youtube.com/@ScottAdamLancaster What should have been an exciting launch quickly turned chaotic, with massive queues, aggressive flipping, eBay listings appearing almost instantly, disappointed collectors, reports of police being called, and stores seemingly overwhelmed by the demand. In this video I’ll discuss: * The atmosphere at launch locations * The growing problem of watch flipping culture * Whether Swatch learned anything from MoonSwatch * What this means for the Audemars Piguet brand * Why genuine enthusiasts are becoming increasingly frustrated * And whether these collaborations are helping or hurting the hobby Was this clever marketing, unavoidable hype… or a complete disaster? Let me know your experience if you attended a launch today. #Swatch #AudemarsPiguet #WatchCommunity #MoonSwatch #LuxuryWatches Join this channel to get access to the perks: https://www.youtube.com/channel/UCphARVVB4rSikpd_86Vwgiw/join Buy me a coffee/drink if you like: https://www.buymeacoffee.com/casualwatchreviews ⌚️ Amazon Watch Store: https://amzn.to/2Ld4Bzs 🎧 Podcast iTunes: https://apple.co/2KPBd0B 📷 Instagram: https://bit.ly/3OKK4za Disclosures: I use affiliate links when linking products in the video description. Casual Watch Reviews is a participant in the