Swatch x AP Launch Day Was Worse Than Expected

Today we break down what may have been one of the messiest watch releases in recent memory — the new Swatch x AP collaboration. What should have been an exciting launch quickly turned chaotic, with massive queues, aggressive flipping, eBay listings appearing almost instantly, disappointed collectors, reports of police being called, and stores seemingly overwhelmed by the demand. In this video I’ll discuss: * The atmosphere at launch locations * The growing problem of watch flipping culture * Whether Swatch learned anything from MoonSwatch * What this means for the Audemars Piguet brand * Why genuine enthusiasts are becoming increasingly frustrated * And whether these collaborations are helping or hurting the hobby Was this clever marketing, unavoidable hype… or a complete disaster? Let me know your experience if you attended a launch today. #Swatch #AudemarsPiguet #WatchCommunity #MoonSwatch #luxurywatches Questions from the live chat will help drive the discussion. Dave - www.scottishwatches.co.uk Lucy - https://www.youtube.com/ ⁨@TheWatchBoxDiaries⁩ Rikki - www.scottishwatches.co.uk Thomas - www.youtube.com/@theescapementshow Mark - www.instagram.com/onliberty1859 Patrick - Pocket Watch Time - https://bit.ly/3RmYoPh Pete - Pete McConvill https://bit.ly/3wYOvPw Jason - www.watchrolling.com Nicholas - www.fearswatches.com Tod V - www.instagram.com/tictocktalk Seiko Tod - www.instagram.com/seiko_tod ⌚️ Amazon Watch Store: https://amzn.to/2Ld4Bzs 🎧 Podcast iTunes: h