LumiShine haircolor: Gray Coverage

Covering grey can be one of the trickiest hair color tasks in your repertoire. Getting those wiry strands to blend with an existing shade…masking roots in a way that softens their regrowth…achieving color that’s natural and believable. Not such an easy task. Until today. Thanks to our brand-new LumiShine line, covering grey no longer involves guesswork or those wait-and-see moments: With Argiplex technology, patented conditioners actually strengthen hair from the inside out, leaving each strand fortified, healthy, and glossy beyond belief. And those greys? Nowhere to be found. In Joico’s latest how-to video, celebrity colorist and LumiShine mega-fan Denis De Souza shows you just how easy it is to match, blend, color, and banish those pesky greys with an expert hand every single time. For More Information on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/