The Extraordinary TRUE Story of The Ordinary Part 1 | Behind the Controversy

The skincare brand The Ordinary under DECIEM is anything but ordinary. This brand has one of the most extraordinary origin stories in the cosmetic industry due to the founders, Brandon Truaxe and Nicola Kilner. But even if you think you know how DECIEM started, you haven't seen the story told quite like this. Ever heard of Indeed Labs? Grow Gorgeous? Inhibitif? How about Look Hot Naked? A lip care line called ESHO? They are all part of the DECIEM story and we're getting into it right now. Watch Part 2 Here - https://www.youtube.com/watch?v=qNCf0dmAfrg Like this style of video? Check out my Behind the Controversy Playlist - https://www.youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp *Video Links* Want to learn more about the origin story of The Ordinary? Here are some great interviews and videos from people who were there. @NadineBaggott https://youtu.be/gHuQyVeL3QE?si=i9nmJ4xQeIp998kb @TheDiaryOfACEO https://youtu.be/PDg7m489d1M?si=SDcekCfaiN632iWm @danmurrayserter https://youtu.be/V5CVTJafzGI?si=XREmTExmDZaGQYAV @breakingbeautypodcast https://youtu.be/V7yPmnEHbAo?si=PNUkBJM18SBB5is8 @tijionesho633 https://youtu.be/RX9nas1Rmb4?si=7Y0OjJ6E-8RX3089 Check out the Breaking Beauty Podcast for more brand founder interviews: https://breakingbeautypodcast.com/ *Article Links for Part 1* Fashionista - AN EXHAUSTIVE TIMELINE OF ALL THE DECIEM DRAMA OVER THE YEARS - https://tinyurl.com/54arwwbp Elle The Bizarre and Baffling Tale of Dr. Tijion Esho's Short-Lived Deci