The Extraordinary True Story of The Ordinary Part 2 | Behind the Controversy

The skincare brand The Ordinary under DECIEM is anything but ordinary. This brand has one of the most extraordinary origin stories in the cosmetic industry due to the founders, Brandon Truaxe and Nicola Kilner. Part 1 covered the origin story of Deciem, the parent company of The Ordinary. This part will discuss Brandon Truaxe and how a significant shift in personality during the winter holidays of 2017 led to a year of both public and private chaos for Deciem, The Ordinary, Estee Lauder, and everyone involved in the brand that loved him. In one year, Brandon would be gone forever. We're getting into all of it right now. Like this style of video? Check out my Behind the Controversy Playlist - https://www.youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp *Video Links* Want to learn more about the origin story of The Ordinary? Here are some great interviews and videos from people who were there. @TheDiaryOfACEO https://youtu.be/PDg7m489d1M?si=SDcekCfaiN632iWm @danmurrayserter https://youtu.be/V5CVTJafzGI?si=XREmTExmDZaGQYAV @tijionesho633 https://youtu.be/RX9nas1Rmb4?si=7Y0OjJ6E-8RX3089 Watch Riyadh's full video here - https://youtu.be/6wjRDfLe5bM *Note* Riydah's video has been removed from unlisted on my channel due to a copyright strike threat. Like this style of video? Check out my Behind the Controversy Playlist - https://www.youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp *Time Stamps* 0:00 INTRO 2:19 THE TURNING POINT FOR BRANDON TRUA