The Truth Behind The Tragic Downfall Of The Ordinary - When Beauty Turns Ugly 💜 James Welsh

✖ Instagram - @‌james_s_welsh ✖ Twitter - @‌james_s_welsh ✖ Nail Instagram - @‌neophyte_nails ✖ Nail YouTube - @‌neophyte Nails The Ordinary skincare has undoubtably changed the way consumers buy and see, not just skincare but cosmetics in general, in so many ways. Thanks to the Ordinary, Consumers understand that low price point doesn’t equal shit products and have a greater understanding of the ingredients in our products. The ordinary was launched in August of 2016 and was Deciem's 11th brand, launching With a staggering 27 products. CEO and co-founder of Deciem and the ordinary, Nicola Kilner, says that the ordinary was developed through a frustration with the lack of transparency in the cosmetic world. And focused on affordability and transparency. The Ordinary had made Deciem an icon in the beauty world. However, in 2018, little over a year since the Ordinary's launch, a phone cal from Co-founder Brandon Truaxe to Nicola Kilner, would start the tragic downfall of one of the biggest beauty brands of all time. 00:00 Intro 01:29 The Launch And Background Of The Ordinary 03:25 The Ordinary Founders 07:08 The Rise Of The Ordinary 09:06 The Fall Of The Ordinary 13:10 Deciem’s Brandon Truaxe Journey 16:54 Final Thoughts On The Ordinary ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ For more videos about Korean skincare, k-beauty, hair tips and tutorials, skincare routines, product trials, Hauls, reviews, and lifestyle, then be sure to subscri