THE ROYAL D - DIESEL FW26 DENIM CAMPAIGN

The Royal D. The Diesel 2026 denim campaign immortalizes the power, authority and adaptability of Diesel’s denim dynasty through a twist on traditional royal portraiture On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family, a multi-generational denim dynasty diverse across age, gender and ethnicity. The Royal D is the latest in the ongoing visual collaboration between Creative Director Glenn Martens and Art Director Christopher Simmonds, who continue to explore the tension between irony and sincerity, nonconformity and inclusivity. Photographed by Johnny Dufort, the portraits capture the powerfully mutable nature of denim — at once aristocratic and democratic, traditional yet entirely modern. A new image of denim aristocracy is envisioned, transforming the house matriarch, patriarch, children into elegant, unconventional figures. Care was taken to include the family’s beloved dogs, a bull terrier and a pug. Modern photography references the long tradition of painted portraiture, exemplified by the backdrop of grand salons and classical furnishings. Regal gestures and conservative makeup and hairstyles contrast with dazzling new denim outfits. #ForSuccessfulLiving