THE LINEUP - DIESEL FALL WINTER 2025 CAMPAIGN

Step forward. Turn to the left. Hold for the camera. The Diesel Fall Winter 2025 campaign is a case of unmistakable identity. The so-called crime? Refusal to conform. The Lineup is Diesel’s Fall Winter 2025 campaign, a new chapter in the ongoing visual collaboration between creative director Glenn Martens and art director Christopher Simmonds. Their signature wry humor and social commentary take form against the backdrop of a standardized mug shot wall that highlights the distinctive physical and stylistic traits setting each person apart. A visual narrative forms #ForSuccessfulLiving