LONDON CALLING - JOOP! FW25 Campaign Movie

Whether architecture, art or fashion, there’s no other metropolis in the world that unites tradition and modernity quite as vibrantly and vivaciously as London. The city's famous streets are a melting pot of history and contemporaneity. From bustling Oxford Street with its plethora of shops to the legendary Savile Row with its exclusive tailors, from fancy Carnaby Street to Portobello Road with its colourful mix of markets and vintage stores, literally anything goes with it comes to styles and looks. Bankers in elegant suits, creative types in one-off outfits and trendsetters in casual streetwear make London a cosmos of creativity that skilfully unites yesterday, today and tomorrow. The urban vibes of the UK’s capital also inspired the new JOOP! FALL/WINTER 2025 COLLECTION, which presents modern fashion designed to express unique personality traits.