VEJA FABRICATION - COTTON

Located in the Northeast of Brazil, the state of Ceará has vast wealth inequalities, fragile soils and a tendency towards drought. In contrast to the predominant monoculture farming system, a group of small producers grow cotton and food plants under agro-ecology principals which ban agro-chemicals and pesticides. For those small-scale farmers (1 hectare of land on average), farming development goes hand-in-hand with environmental protection. Veja buys cotton from 320 families who live from organic farming. Respecting fair trade rules. This cotton is spun then weaved into canvas for Veja sneakers and accessories. You can learn more about our project on our website : http://project.veja-store.com/en/cuir/