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Beyond Traditional Transactions: Experiential Marketing and the Value of Cultural Currency

LaunchmetricsIndustryWatch on YouTube

Mar 21, 2024 · 115 views

In this video

Format
Talk
Season & event
Performance 2024Event
Designers
Jason Wu

Tags by FashionTube, read from the title and description. They are not YouTube categories.

Learn how you can connect with today’s consumer by retaining relevance for ultimate authenticity in this session of #performance2024. Hear from Jason Wu, Founder and Creative Director at Jason Wu and Dominic Kaffka, Senior Vice President at IMG Fashion Events and Managing Director at @imgfocus.3733 as they discuss the More
Learn how you can connect with today’s consumer by retaining relevance for ultimate authenticity in this session of #performance2024. Hear from Jason Wu, Founder and Creative Director at Jason Wu and Dominic Kaffka, Senior Vice President at IMG Fashion Events and Managing Director at @imgfocus.3733 as they discuss the role of cultural currency in navigating the ever-evolving business landscape.

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