Loro Piana Après-Ski Campaign

This holiday season, Loro Piana journeys to higher altitudes Presenting the Après-Ski Collection that embodies movement and life en plein air, a spirit that is so intrinsic to the Maison. Loro Piana brings its century-spanning heritage and signature sophistication to the alpine lifestyle, in an embrace of outdoor enjoyment and movement; freedom and relief. The Maison’s cold-weather collection captures the innate marvels of the holiday season and of time spent in togetherness, surrounded by powdery snow. From hats elevated in Ombré-hued Cashmere Coarsehair® to tonal winter silhouettes, primed for reconnecting with the elements, the Maison’s exquisite fibres lend a warming touch. Loro Piana’s vision for winter is one where effortless elegance meets the relaxed lifestyle in the mountains – enriched by an indelible sense of sensoriality. Discover the Après-Ski Collection designed for the slopes, the chalet, and beyond. #LoroPiana #LoroPianaHoliday