Prada Spring/Summer 2026 | Tuba Avalon on “Image of an Image”

For Spring/Summer 2026, Prada starts from something very direct: how clothes feel on the body in uncertain times. The focus is physical ease and movement: garments designed to shift and respond, never fixed or restrictive. Tuba Avalon considers how this thinking extends into the Spring/Summer 2026 campaign by Anne Collier, featuring Prada Ambassadors Hunter Schafer, Nicholas Hoult, Damson Idris and Carey Mulligan, together with John Glacier, Levon Hawke and Liu Wen. Images do not simply show clothes but translate the ideas behind them. Anne Collier’s intervention renders the Prada Spring/Summer 2026 campaign as a physical, material object, one to be held, and felt. In each still-life composition, outside hands hold aloft specially-shot imagery of the collection, photographed by Oliver Hadlee Pearch. Like an additional observer, or a reflection of ourselves as onlookers, these images are observed, admired, perhaps desired - examining the mechanism of advertising as a medium. Creative Directors: #MiucciaPrada and #RafSimons Photography by Anne Collier with images by Oliver Hadlee Pearch Talent: John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu WenCampaign Creative Direction: Ferdinando Verderi Narrator: Tuba Avalon Video Editor: Alexandre Potier #PradaSS26 #Prada Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 Explore more collections and stories at Prada.com • Instagram: https://www.