Jean-Christophe Babin, CEO of TAG Heuer

Jean-Christophe, CEO of Swiss luxury watchmaker, TAG Heuer, talks about his company with Jessica Michault of the International Herald Tribune. Babin discusses the expansion of TAG Heuer's product line into luxury eyewear and the first ever Swiss-engineered mobile phone, he describes the "Monaco" watch and explains the importance of careful branding. Produced in 2009. For more on the latest in fashion, check out http://www.jessicamichault.com! You can also follow Jessica at http://www.twitter.com/jessicamichault!