The surprising science behind these supermarket hair loss products (Pantene AD)

Is there any science behind supermarket shampoos for hair loss? For some of them - yes! Let’s talk about the journey from fundamental scientific research to designing evidence-based haircare products with Pantene’s Abundant & Strong collection. This video was sponsored by P&G Beauty and Pantene. More information on my sponsorships: labmuffin.com/spon MY BOOK 📖 The Science of Beauty: https://labmuffin.com/sob Shop more of my favourite products here: https://shopmy.us/labmuffin Subscribe for videos every fortnight: http://bit.ly/labmuffinyt 0:00 Background 1:45 Oxidative stress and scalp health 5:20 Clinically testing the antioxidant theory 8:10 Refining the products 🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup! Website https://labmuffin.com Instagram https://instagram.com/labmuffinbeautyscience TikTok https://www.tiktok.com/@labmuffinbeautyscience Shop my favorite products: https://shopmy.us/labmuffin ✨ Want smooth, glowing skin? Grab a copy of my FREE Essential Guide to Exfoliation! https://labmuffin.com/exfol 📚 KEY REFERENCES Clinical trials: https://doi.org/10.1111/ics.12734 https://doi.org/10.1111/ics.12737 Oxidative stress, scalp health, hair quality/retention https://doi.org/10.1111/ics.12289 https://doi.org/10.1111/ics.12736 https://doi.org/10.1111/ics.12708 https://doi.org/10.1016/j.jmps.2021.104290 htt