The Happy Impulse Collection | Burton

Last year, we launched Design Your Pride, a contest highlighting queer artists in the snowboard community. We invited our winner, Roberta Hall, to design a collection with our product team in Burlington, VT that celebrated queer identities. Here’s what she had to say about her experience. “The brief: Be yourself and show up. So, I did. I didn’t have to put rainbows on anything. In fact, the whole collection is black and white. It felt fitting—Happy Impulse means finding joy in life's bullshit. The message in this collection is simple: Show up as you. Show up as an ally. Show up as someone who supports the community. Do it for your friends, do it for your creativity.” - Roberta Hall. The Burton x Happy Impulse collection is now available: https://www.burton.com/us/en/content/lgbtq-pride.html --- About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube https://ww