FUTURE GENERATION 'The Next Day' MBFWA July 2016

Peter Leferink (art director & producer), Amber Jae Slooten (hologram concept and virtual design) and Tom Meijer (CEO Edge Company) discuss the FUTURE GENERATION experience called “The Next Day”, that was initiated by Leferink and designed by Slooten, Pinar & Viola, Kim Vos and Nelle Swan. The video shows backstage footage of the project as well as of the final work that was shown on the last day of Mercedes-Benz FashionWeek Amsterdam. Amber Slooten designed a virtual collection presented in holograms, based on the idea of wearing holograms instead of clothes. This might seem as a project of the future, but the designer has actually showed that it is already possible. A dancer wearing a skin-tone suit was dancing in and with the holograms while flowy dresses were moving along with her. The team led by Peter Leferink presented the future in 3 scenes: one about pollution by the Fashion Industry, one about rebirth and nature, and the last about infinity and hope. The event was made possible by Edge Company. Credits: Frequin Producties