Loro Piana Chronicles: Chapter V - The Two Brothers

A look at two of the Maison’s defining tastemakers, united by a shared vision. In 1980, brothers Sergio and Pier Luigi Loro Piana took the reins of their father’s business, guiding the Maison into a new era of excellence. Where Sergio Loro Piana emerged as a true visionary of style – with a passion for the minutest details of each garment –, Pier Luigi Loro Piana travelled the globe in search of the most precious raw materials, most notably Baby Cashmere and The Gift of Kings® wool, today synonymous with Loro Piana. Together, the two brothers honoured their family’s heritage while solidifying the legacy of a now-iconic Maison. It is this forward-spurring spirit that continues to drive the Maison today. #LoroPiana