Loro Piana Spring/Summer 2025 Press Presentation

Loro Piana presents the Spring/Summer 2025 Collection during Milan Fashion Week in an immersive installation at Palazzo Belgioioso. The collection narrates a new chapter in the Maison’s celebration of 100 years of history and heritage that revolves around linen, the quintessential summer fibre synonymous with ease, lightness, and effortlessness. It is linen interpreted in the Loro Piana way, through a distinctive savoir-faire and a personal sense of elegance: blended with heirloom fibres, declined in an effortless silhouette with shapes and details that owe much to the unique style of Sergio and Pier Luigi Loro Piana. Interspersed in the space were artworks by Mallorca-based artist Adriana Meunié, crafted from raw linen fibre and Loro Piana linen fabrics. The Maison also took over the newsstand on Via Dei Giardini on September 20th and 21st, adorning it with delicate linen flower arrangements. Open to the public, visitors could enjoy the “Nuvola di Lino”, an exclusive cake developed for the occasion. Wrapped in delicate linen fabric, the bespoke recipe was created by renowned Italian master baker and pastry chef Nicola Olivieri, whose family bakery in the Veneto region boasts a 140-year-old history. #MFW #LoroPiana #LoroPianaSS25