Scarlett Johansson for the Prada Galleria bag

Discover the new Prada campaign directed by Yorgos Lanthimos and starring Prada Ambassador Scarlett Johansson. A cinematic study of transformation and persona, where ritual identities take place. A totem of change, the Prada Galleria handbag is reimagined season after season. In this film, it becomes central to a story of perpetual transformation - of the self, of identity, of Prada itself. Creative Directors: Miuccia Prada and Raf Simons Talent: Scarlett Johansson Film Director: Yorgos Lanthimos Campaign Creative Director: Ferdinando Verderi #PradaGalleria #PradaFW25 Don’t miss out on exclusive stories and future campaigns. Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 Follow Prada on Social Media • TikTok: https://www.tiktok.com/@prada • Instagram: https://www.instagram.com/prada • X: https://x.com/Prada • Facebook: https://www.facebook.com/Prada