THE HOUSE OF AMOUAGE, HIGH PERFUMERY FROM THE SULTANATE OF OMAN SINCE 1983

Our mission towards our clients is to enable them to stand out from the crowd with the highest quality fragrances produced in the world. Our mission towards the industry is to become trailblazers of the art of perfumery, to use and embody a knowledge of the trade that makes Amouage unique and to spark a desire to craft finer perfumes. Towards our home, Oman, we feel infinite pride. Our every step conveys a will to showcase the wonders of the Sultanate and make them known all over the world. The reopened Amouage Historical Flagship Boutique in SABCO Mall, Oman, originally established at the heart of Muscat, underwent 18 months of extensive renovations and now presents a two floors-high crystalline glass façade, home to a breathtaking artistic depiction of a majestic Frankincense tree in the Omani desert. The initiatory journey to the heart of the boutique begins right from the store’s façade where transparent glass and monumental cream travertine slabs wrap the outside, juxtaposing with hand carved raw greige sandstone. At the epicenter of the space, the tranquil serene palette is abruptly interrupted by the geometric monumentalism of a seven meters-high wooden tree, a contemporary sculpture custom-commissioned by Renaud Salmon, created by Ouvrage Paris: “I was inspired by my numerous trips to Wadi Dawkah, as well as the rugged grandeur of the project. I enjoyed the idea of a totemic representation of a Frankincense tree, bringing a strong atmosphere, emotion