An Afternoon of Exploring the World of Elsewhere

The world and inspirations behind Elsewhere were the focus of an intimate lunch at 40 Duke, Selfridges London, hosted by Amouage’s Chief Creative Officer, Renaud Salmon. The conversation explored the making of the latest addition to the Essences Collection and the role time plays in its creation. Elsewhere’s perfume concentrate is infused for six months with Sandalwood chips obtained from trees growing in Australia, while the bio-ethanol used to dilute it spends a further six months in bespoke oakwood barrels. Media representatives and key opinion leaders took a deeper look at that craftsmanship behind Elsewhere and explored the wider Essences Collection. Videography by @Politani88 #Amouage #HighPerfumery #Oman #Elsewhere