Gowé, a Natural Ingredient for Perfumery

Amouage, Hamaé, and CPL Aromas announce a partnership centering on Gowé, an ingredient for natural perfumery. The project began in 2024, when Renaud Salmon, Chief Creative Officer at Amouage, encountered Hamath Sall, a Senegalese entrepreneur and founder of Hamaé, who introduced him to Gowé through the words, “This is the smell of Africa.” Captivated by both the material and the cultural heritage it embodies, Salmon recognised in Gowé a rare ingredient capable of opening a dedicated chapter in natural perfumery. The root has been used for generations in West Africa, where it is appreciated for its use in traditional practices as well as an essential element of local olfactory culture, commonly ground and burned liked incense during everyday rituals. Follow Amouage to learn more about Gowé and its olfactive potential in the perfumery world in the upcoming months. @nez2695 @cplaromas #Amouage #Gowe #Ingredient #HighPerfumery #Senegal