Crafting the set for the The Gift Of Kings, a short movie about Rammed Earth.

This year, the House of Amouage collaborated with artists whose expertise is the ancient technique of Rammed Earth to create remarkable art pieces that embody the brand’s core values. Rammed Earth involves meticulously layering a clay mixture to form a durable, multilayered material, simulating the natural processes that shape sedimentary rocks over thousands of years. This technique not only highlights the beauty of nature’s ingredients but also celebrates the craftsmanship inherent in each creation. The artists behind this method emphasize the significance of hands-on creation, believing in the power of dreams and the promise of a brighter future, something also symbolized by the sun on each Gift Set box. This philosophy resonates with Amouage, whose creations reflect a harmonious blend of artistry and nature, inviting recipients to experience the essence of the House in a profoundly meaningful way with each one of its fragrances. Discover the Gift of Kings on Amouage.com Rammed Earth by @earth.mono Videography by @theateebali #Amouage #GiftOfKings #Luxury #Perfume #Oman