Salon Pricing Strategy with Maddi | TechTalk Masterclass, L’Oréal Professionnel

Are you working longer hours behind the chair with a full client column, yet seeing less profit at the end of the month? In this TechTalk Masterclass hosted live from Le Visionnaire in Paris, Philippe Zemmit, L’Oréal Professionnel Global Head of Education, welcomes salon pricing coach and former hairstylist Maddi Cook. Together, they explain why 80% of hairdressers make critical pricing mistakes by guessing or copying neighboring salons and reveal the proven four-step framework to take control of your salon's profitability. Discover how to transition from cost-based and hourly fees to value-driven package pricing, establish strong professional boundaries, and announce price reviews with total confidence and zero client friction. WHO IS THE EXPERT? Maddi Cook: Salon business mentor, pricing strategist, and former salon stylist with 12 years of floor experience, who has trained over 25,000 hair and beauty professionals on profitable pricing structures and mindset. Philippe Zemmit: L’Oréal Professionel Global Education Director, leading worldwide professional education programs and business initiatives to support and elevate hairstylists across the globe. KEY FIGURES & PROVEN RESULTS • 25,000 hair and beauty professionals trained on pricing strategy and business profitability. • 80% of hairstylists set their service prices by copying competitors or guessing. • 10% math vs. 90% mindset: why successful salon pricing relies on self-worth, client boundaries, and stopping