Multidimensional Hair Color with Bernie| TechTalk Masterclass, L’Oréal Professionnel

Move beyond flat, single-process colour and create dimensional results that support client loyalty and salon growth. In this TechTalk from Le Visionnaire in Paris, Philippe Zemmit hosts master colourist Bernie Ottjes. Drawing on a survey of 5,000 women, they explore demand for natural-looking roots and multi-tonal lengths. Featuring insights from Min Kim and salon coach Maddy Cook, Bernie demonstrates Overlay and 3D Color techniques, including cylinder placement, base-breaking and twisted placement, using INOA. Discover how Overlay creates soft, blended dimension and how 3D Color adds depth through multiple tones. Explore salon applications designed to deliver personalised, lower-maintenance colour. WHO IS THE EXPERT? Bernie Ottjes: International Master Colorist, salon owner, and global educator renowned for luxury color placement, bespoke formulation, and salon profitability strategies. Philippe Zemmit: L’Oréal Professionnel Global Education Director, dedicated to empowering the global community of 8 million hair professionals with high-level technique and business education. KEY FIGURES & PROVEN RESULTS • 5,000 women surveyed globally confirmed multidimensionality and personalized tonal variation as their #1 salon hair color expectation over flat global shades. • 12 surface paddles: the streamlined placement technique used to pre-lighten dark bases in under 30 minutes without over-bleaching. • Up to 50% higher service ticket value when upgrading classic root appl