Overlay & 3D Color Techniques with Bernie | TechTalk Masterclass, L’Oréal Professionnel

Multidimensionality is the number one expectation for salon clients worldwide, master how to create bespoke dimension and increase your salon's color revenue. In this exclusive episode of TechTalk hosted live from Le Visionnaire in Paris, Philippe Zemmit welcomes master colorist Bernie Ottjes to break down two essential salon services: Overlay Color and 3D Color. Discover how to build seamless, high-end dimension across diverse textures and bases (from dark brunettes to dense curly hair) using Inoa, Dia light, and Dia color. In addition to precise application rules, diagonal sectioning, and pigment control, Bernie Ottjes shares strategic business insights on implementing tiered service menus (Bronze, Silver, Gold, Platinum) to boost salon color profitability by 20% to 30%. WHO IS THE EXPERT? Bernie Ottjes: Renowned master colorist, international educator, and Inoa specialist, recognized for his expertise in commercial multidimensional techniques, precision color placement, and salon business optimization. Philippe Zemmit: L'Oréal Professionnel Global Education Director, leading pro-to-pro digital education to connect and elevate hairstylists across the globe. KEY FIGURES & PROVEN RESULTS • 8 million hair professionals connected globally through L'Oréal Professionnel education. • 5,000 women surveyed internationally confirming multidimensionality as the top requested salon color result. • 20% to 30% increase in color service profit achieved by salons adopting tie