Prada Days of Summer 2026 “Urban Beaches” | Damson Idris

Prada Ambassador Damson Idris in the Prada Days of Summer 2026 campaign, where the juxtaposition of different realities echoes the collection’s own inner contradictions. Creative Directors: #MiucciaPrada and #RafSimons Talent: Damson Idris Campaign Creative Direction: Ferdinando Verderi #PradaSummer #Prada Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 Explore more collections and stories at Prada.com Instagram: https://www.instagram.com/prada TikTok: https://www.tiktok.com/@prada Facebook: https://www.facebook.com/Prada X: https://x.com/Prada