Have Dark Hair And Blonde Ambitions? Try The Rooted “Seaside Blonde Technique”

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils. Watch this video and you’ll see Joico Global Brand Storyteller, Olivia Smalley, take a model with a dark-brunette, shoulder-length bob to buttery new heights, while maintaining hair’s healthy, beautiful condition. This rooted transformation is at the heart of Blonde Ambition – creating blonde hair without boundaries, and celebrating the beauty of individuality. Watch Olivia’s stunning technique and you’ll learn… - Her speedy maneuver to achieve complete saturation - How to slow down processing at the neck so everything finishes simultaneously - A “handy” trick to avoid fighting with foils! With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together.